Our Italian speaking colleague Vivien represented Aktiv Tours on the Agri & Slow Travel on 17th February in Bergamo, Italy. It is the first international exhibition, dedicated the promotion of rural and slow tourism. AGRICULTURE, CULTURE, TOURISM, SOUSTAINABILITY and FOCUS ON FOOD: these are the key words leading the Expo. Food plays the leading role representing a powerful factor of cultural identity able of describing places through stories, traditions, economy and agricultural production. As more and more tourists are interested in this field in which Hungary has much to offer, it was a really fruitful participation for us.